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文章营销的企业推广技巧?

几年前,文章营销涉及撰写和发布内容,以便在文章目录和联合网站上发布。在此期间,让您的文章出现在其他网站上不仅有利于在其他网站上接触受众,而且在搜索引擎优化(SEO)中也是如此。

在过去几年中,如上所述的文章营销的有效性已经减弱。首先,许多使用这种方法的人写的内容很差。需要为其网站提供文章的人们开始寻找其他地方。其次,百度做出了两项影响内容营销的变化。一,它在文章中排名一个网站,但不会同等考虑另一个网站上的同一篇文章(重复内容)。

接下来是百度蜘蛛的更新,该网站对其认为质量不佳或与之无关的网站进行了处罚。目标是摆脱毫无价值的垃圾搜索引擎优化文章,转而支持高质量的内容。反过来,它影响了文章营销和客户博客在构建SEO反向链接方面的有效性,因为许多网站所有者已停止使用其他人的文章或添加了无跟随属性以避免百度处罚。

一切都不会丢失。将独特内容分发到其他网站仍然可以作为营销工具。它可能会或可能不会改善您的搜索引擎优化,但它可以让您和您的家庭企业在新市场前。

企业推广的文章营销步骤

如果做得好,文章营销可以是一种高效,廉价的方式来促进您的企业。以下是使文章营销工作的步骤。

  1. 研究目标市场中需要内容的博客和网站。虽然该网站不必在您的利基市场,但它应该由您的市场阅读,您的文章想法应该适合该网站。考虑开始关注支付自由文章的网站(没有理由不为你的努力获得报酬),但不排除免费提供你的文章。
  2. 在网站上查找有关稿件提交的信息。许多博客和网站都有一个链接,上面写着“为我们博客”,“为我们写”,“稿件提交”或类似内容。仔细阅读此信息。如果不遵循指示,您的文章将被拒绝。
  3. 写一个有吸引力的文案,吸引读者关注您的企业。如果您的电子邮件列表附有免费赠品,请一定要提出来。
  4. 在您的文章发布后进行宣传。文章营销对您和发布您的作品的网站所有者是一个双赢的,原因有几个,您在网站的受众面前显示为专业人员,并在网站的社交媒体上以及可能的电子邮件列表中进行分享。网站所有者可以获得高质量的内容,并且当您在社交媒体上或在媒体工具包页面上分享时,该内容可以显示在您的受众群体面前。大多数网站所有者都期望您在发布文章时宣传该文章。

文章营销技巧

提交文章以便在其他博客或网站上发布时,请确保它们是:

1)您发送的文章一定要原创。 如果文章出现在其他地方,则网站所有者是不希望发布该文章的。虽然百度可能不会惩罚重复内容,但它不会排在其他网站的前面。对于该文章的网站所有者,内容应该是原创的。

2)高质量,不忽视SEO,但不仅仅是,对SEO也是令人讨厌的。搜索引擎是一种有效的流量来源,因此您的文章应该考虑SEO的关键词和其他写作策略。然而,关键词填充或撰写价值不大的文章也不会很好。此外,百度认为不适合该网站的文章中的链接可能会导致您的惩罚。

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