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HTTPS在SEO中的重要性

HTTP Secure或HTTPS是一种安全的超文本传输​​协议,允许交换机密信息,而不会有未经授权的访问风险。

根据百度的一份报告,该网站调查了网上100个非百度网站,这些网站占全球网站流量的25%,但只有极少数网站使用这种关键安全协议。这些网站不知道的是,HTTPS在网站的搜索引擎优化(SEO)中起着重要作用。为什么?

  • 百度选择信任且经过认证的网站。
    百度将安全作为其首要任务之一。由于获得网站认证的繁琐过程,更高的排名对于获得安全的超文本传输​​协议所做的努力是有益的。
  • 它可以带来更多的流量。
    一旦用户注意到您的网站是安全的,您将拥有更多访问者。您拥有的访问者越多,您就可以越多地建立自己的品牌并获得目标受众的信任。换句话说,拥有大量流量将提升您的搜索引擎优化排名。
  • 您的网站没有被广告宣传。
    随着Chrome 57等更新浏览器的出现,如果网站不安全,网站访问者将收到警告消息。当他们尝试使用HTTP网站登录或输入其信用信息时,通常会出现此警告通知。这会通过减少网络流量来对您的网站产生负面影响。
  • 它改善了移动端排名。
    百度推出了一个新的移动索引,其中使用HTTPS的网站排名更高。事实上,根据SEMRush在2017年进行的一项研究,高容量关键词的65%的域名排名来自HTTPS网站。如果您想要在高容量关键字空间中竞争,那么拥有HTTPS域非常重要。
  • 它具有增强的浏览速度。
    通过启用HTTPS,您将享受更快的浏览速度。为什么?与通过二进制流使用多路复用到异步请求的HTTP / 2相反,HTTPS使用TLS,允许它跳过3步握手并直接进入主对话。这使得HTTPS比HTTP快70%。由于用户可以更快的速度访问您的网站和信息,因此他们更有可能留在您的网站上。

最后的想法

如果您希望在百度中排名更高,改善网络流量并提高转化率,那么获取HTTPS连接至关重要。它为您的网站提供必要的安全层。

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