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什么样的营销文案可以打动用户?

事实上,利用喜爱和不喜欢一直是最常见的文案类型,可以给用户留下深刻印象。 如果您没有其它的方案类型,这两种方法可以让您快速进入正题。

什么样的营销文案能打动用户?

  什么样的营销文案能打动用户?

1、加强喜爱 – 激发渴望

在营销文案中,您必须表达出如果用户使用该产品,就能获取他一直喜爱的一些场景、事物或行为,那么您可以加强和扩大这个“喜爱”,从而通过利益激励用户向往。

2、加强厌恶 – 制造恐惧

在营销方案中,您还可以表示用户不使用该产品,它会带来的一些厌恶的结果,并加强方案的“厌恶”程度,同时使厌恶成为恐惧,所以用户会迫切思考, 想要得到这个产品。

3、消除喜爱 – 放大损失

同样在营销文案中,您可以表达由用户不使用产品所造成的损失,这也可以给用户留下深刻印象,因为用户更关心的不是收益带来的快乐,而在意的是损失带来的失落。

4、消除厌恶 – 避免痛点

在您的营销文案中,如果您能够识别并加强当前用户的一些痛点,从而激发用户逃避这一痛点的决心,那么它可以给用户留下深刻印象。

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