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如何编写你的价值报告?

您的价值报告是您向客户提供的承诺,即确保您为他们创造价值。这是一份声明,解释了您必须提供的利益,您向谁提供利益,以及为什么您是提供这种利益的最佳人选。在发展您的价值报告时,重要的是要清晰简洁。那么如何编写你的价值报告?

价值报告有三个组成部分:

  • 目标买家
  • 你解决的问题
  • 你是这份工作的最佳人选

要创建有效的价值报告,首先要集思广益,并关注目标  人口群体  的共同需求。这可以通过市场调查来完成  。问:“他们都希望我的企业能提供什么?对他们来说重要的是什么?”

请记住,您的价值报告的目的是确定并满足您的目标市场  所拥有的未满足的需求  。一旦找到了共同的需求,您就会开始围绕这个需求开发价值报告。

为什么价值报告的编写如此重要? 

经过深思熟虑且写得很好的价值报告可以帮助您拓展业务。

以下是属于销售顾问的价值报告: 我们的客户通常每年至少增加30-50%的业务,无论大小。并且,他们在没有工作80小时并且牺牲个人生活的情况下实现了这一目标。

这个价值报告是强大的,并且因为消费者的数量和利益而引起了你的注意。它吸引你,让你想知道更多。它还完成以下任务:

  • 在您和您的竞争对手之间创造出巨大的差异
  • 吸引正确的前景,不仅增加了预期线索的数量而且增加了质量
  • 在您的目标细分市场中获得市场份额
  • 协助您增强可帮助您完成更多业务的工具
  • 提高您的运营效率

在制定你的报告时要做的3件事

定义:  定义并确定您解决的问题。您的产品和/或服务解决的问题或痛苦是什么?

解决: 谁来解决问题和/或痛苦?是谁提供的解决方案?

区别:  是什么让您在竞争中脱颖而出?是体验吗?价钱?特殊技能?你必须在你的命题中明确这一点,以便你的目标市场毫不犹豫地选择你。

测试您的营销报告

企业在制定营销报告时犯下的最大错误是创建一个过于模糊或过于混乱的陈述。为了确保你没有犯这个错误,看看你是否可以用十个字或更少的词来背诵你的营销报告。如果你可以将它降低到10个字或更少,你就可以顺利实现一个可行的营销方案,但你必须对它进行测试。

问自己以下问题:

我的营销报告是否相关?:我不是指内部相关性,我在谈论外部相关性,特别是对您的目标市场。

它是否可信?:一个引人注目的信息很重要,但它也必须是可信的。

我可以说服它吗?: 你必须能够拥有自己的陈述,并且如果有必要的话,如果被质疑,可以说服它。

它是否灵活?:如果有必要,可以与您的业务一起成长吗?如果您的营销报告限制您并为未来的业务扩张和增长制造障碍,那么您的营销报告将无法运作。

是情绪吗?:  你的潜在客户必须在情感上与你联系。你的话题必须在直觉上与他们产生共鸣,否则他们将无法连接,也不会有任何支持。

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