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如何提高电子商务网站的客户参与度?

众所周知,有些人喜欢称之为对话营销。但是,它的核心是客户参与,因为敬业的客户是一个快乐的客户。一个快乐的客户是一个转变和发展忠诚度的客户。那么如何提高电子商务网站的客户参与度?

参与是我在外交政策背景下经常听到的一个术语。那么你的客户就像一个外国的外国人?虽然可能会有一些相似之处,但让我们得到正确的基本问题:

什么是客户参与?

客户参与是一种活动或一组活动,使客户与品牌互动。

我故意在上面创建了一个有限的定义,以突出客户参与的最重要方面。

提高客户参与电子商务网站的方法

  • 社交电子商务

    在您的网站上加入流行的社交媒体目的地元素可以使您网站上的客户参与度大幅提升。社交媒体就是连接和分享。选择此消费者行为的元素并将其合并到您的电子商务网站中。

  • 设置博客

    在一个充满了产品描述图像设计硬件销售的电子商务网站上,博客可以是一个令人耳目一新的补充。当然,电子商务博客并不是电子商务成功的灵丹妙药。一个被忽视的博客,或听起来像销售副本的博客,将对客户参与产生负面影响。

  • 使客户能够贡献

    来自社交媒体的明确学习是客户有发言权,他们希望被倾听。您网站上的客户贡献可以有多种形式:

    • 在博客上评论
    • 产品评论
    • 评级

    等等……促进交叉发布对客户个人社交账户的贡献,提高了参与度。

  • 个性化

    这种个性化有两种模式:

    1. 客户启动的个性化

      在这种情况下,客户访问某种偏好页面,并选择控制电子商务网站对该客户的显示方式的设置。需要大幅调整网站默认设置的客户比例非常低。但是,这些可能是您最好的客户,因为他们不愿意花时间根据自己的喜好调整您的网站。

    2. 自动化个性化

      根据客户的点击流,购买历史记录或行为,您可以修改网站的显示方式并与特定客户进行交互。如果您正确地阅读了客户,自动化个性化技术可以非常强大。您会注意有些网站“更多要考虑的项目”和“与您浏览过的项目相关”的小工具会根据您最近的导航建议产品。这是自动个性化的一个例子。这些小部件给客户的印象是你正在努力帮助他们。大多数客户都很欣赏。

  • 为客户提供多种沟通渠道

    如果您能够有效地管理它们,多种沟通渠道可以提高客户参与度和满意度。其中一些渠道可能是:

    • 电子邮件
    • 在线聊天
    • 博客
    • 微信公众号
    • 微信

    我可以继续拉伸这份清单。但没有任何东西可以在不削弱它的情况下延伸 专注于我打开这一段的“如果”。没有特定的沟通渠道比破坏沟通渠道更好。

  • 提供能够为客户提供支持的软件工具

    我们生活在一个智能手机时代,可以通过安装相关应用程序来适应各种功能。同样,如果您能够提供超越基本搜索和导航的功能,您可以真正授权客户做出明智和方便的购买决策。

    • 此类软件实用程序的示例可以是:
    • 计算器
    • 转换器
    • 心愿
    • 提醒
    • 触发器

    其中……

最后

我们存在于一个需要快速奔跑以保持同一地点的时代。电子商务竞赛开始有点像跑步机。对此的一个很好的例证是对客户参与的期望。曾经是电子商务网站的一个很好的补充已成为一项要求。

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