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6种增加业务的营销策略

市场营销是人们创办小企业时最常见的问题 – 通常是因为他们的营销策略没有取得他们想要的结果。通常情况下,他们会说“我放了一些广告,但他们似乎没有任何效果。” 换句话说,他们的努力并没有为他们带来他们想要的客户或销售。

营销不仅仅是广告

但营销和广告不是同义词,“放置一些广告”永远不会吸引到小企业所需的业务。营销是一个过程,而不是一个事件。它涉及规划营销目标和实施(通常是一系列)营销策略并实现它们。

但是,这并不意味着营销必须是一个复杂的过程。但这确实意味着你必须知道自己想要达到什么目标并走出去并开展工作。以下是六种可用于增加客户和销售额的基本营销策略。

6基本营销策略

1)在您的家中,租赁场所或通过社区学院等当地教育机构提供与您的产品和/或服务相关的一些免费课程/研讨会。如果合适,定位特定的受众或活动。例如,有珠饰业务的人可能会提供关于珠绣圣诞节项目或珠宝女孩的特别研讨会。瑜伽教练可能会提供诸如男士瑜伽或老年人瑜伽等课程。

2)加入本地商业组织许多团体,例如家庭企业集团,加入的成本很低。营销的好处是巨大的。一旦他们了解您和您的工作,您团队中的其他业务人员就会向其他人提及您的业务,甚至可能会向您推荐。本地商业组织也是创建和参与某些合作营销策略的绝佳机会,例如举办特殊的市场日或其他活动。

3)创建或成为慈善活动的前沿和中心。您可以为此类活动获得大量新闻 – 这可以转化为新客户。例如,一位当地艺术家绘制了纸质杂货袋,并将所有收益捐赠给选定的慈善机构。但你甚至不必去创造自己的事件; 许多慈善机构已经建立了一些活动,通过成为赞助商,您可以成为非常明显的一部分。有关 基于慈善事业的营销策略的更多信息,请参阅10种方法

4)创建自己的博客 – 并使用它来构建对您的产品和/或服务感兴趣的人群。创建博客创建网站更容易。定期撰写与您的业务相关的主题以及您的业务正在做什么。您将开始与其他博客,业务人员和潜在客户建立联系。

5)加入并使用社交媒体。如果你有时间去了解并使用各种社交媒体,那就去做吧。至于基本的营销策略,请确保您不会专门使用微信推广您的产品,而是要找到可能对您正在做的事情感兴趣的志趣相投的人,并与之交谈。

6)要求转介 如果您经营一家以服务为基础的业务,您知道我已经在这里保存了最好的服务。在本文中,要求推荐是所有营销策略中最简单,最省时的。它真的让我想知道为什么它也是最少使用的营销策略之一

营销绳索

别误会我的意思; 广告没有错。只是在大多数情况下,除非它是协调营销计划的一部分,否则它将无效。将营销视为绳索,将广告视为绳索的一条线。单股绳索的强度有多大?

混合使用基本营销策略(如广告和上述策略)可以获得您想要的营销效果。这些营销策略都不会在一夜之间吸引大量客户,但假设您拥有优质的产品或服务,如果您这样做并且始终如一地工作,您将看到客户和销售额的增加。

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