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企业如何发展业务?

学习企业如何发展业务不仅仅是一个有价值的目标; 发展您的业务往往是您的企业生存和经营的必然选择。您可以做些什么来使您的业务超越现有水平呢?你能做些什么才能把它变成你想象中的企业呢?尝试一种或多种这些增长策略。以下这些都是已被其他企业成功使用,并且通过一些规划和投资,得到很好应用的方法。

1.渗透现有市场

当您考虑企业如何发展业务时,可能首先想到的是获得新客户,但您已拥有的客户是增加销售额的最佳选择。让已经从您那里购买的人购买的东西比寻找新客户并说服他们向您购买更容易且更具成本效益。因此,应专注于让客户回来的方法。 

2.老客户推荐

当然,吸引新客户到您的企业绝不是一个糟糕的方法。最简单的方法之一是向您当前的客户询问并推荐。但请注意用词。拥有优质的产品和优质的客户服务,并且只是假设您的客户宣传您的业务并不会增加您的客户群; 你必须积极寻求推荐。在每次工作或销售期间或之后,询问您满意的客户是否知道对您的产品或服务感兴趣的任何其他人。

3.创新您的产品或服务

发现和推广您的产品或服务的新用途是吸引现有客户购买更多并吸引新客户的好方法。如果他们只使用一次,那么实际上很少会继续出售它们!

4.扩大您的市场范围。

通过将您的产品或服务提供给新的客户群,您可以通过多种方式发展业务。最明显的是在新地点开店。新位置也可以是虚拟的,例如具有在线商店的网站。另一种方法是通过广告扩大您的影响范围。一旦确定了新的市场,您就可以在针对该市场的特定媒体上做广告。如果您的新市场由较年轻的人群组成,您可能希望使用社交媒体进行广告宣传。

5.参加贸易展览会。

贸易展览也是一种很好的拓展方式。因为贸易展会吸引那些对您提供的产品或服务类型感兴趣的人,他们可以有力地提高您的收益。诀窍是仔细选择您参加的贸易展览,寻找适合您的产品或服务进行匹配。 

6.征服利基市场

还记得小池塘里大鱼的比喻吗?这实际上就是这种促进业务发展的策略。在利基市场是池塘; 狭义的客户群。将它们视为较大市场的一个子集,其需求未得到满足,并专注于满足这些未满足的需求。

7.包含您的成本

惊讶吗?请记住,当我们谈论发展业务时,我们实际上是在谈论增加业务的代价。税前和税后资金之间的差异可以使这成为一种非常有效的增长战略。削减成本有两种主要方法; 清算您的“失败者”产品并提高您的库存周转率。 

8.使您的产品或服务多样化。

通过多样化成功增长的关键是相似性。您希望关注已经建立的市场或具有类似需求和特征的细分市场的相关需求。例如,艺术家也可能出售框架和框架服务。或者山地自行车租赁业务可能会在冬季转向租用滑雪板和雪鞋。

9.特许经营

企业家的故事由于特许经营他们的小企业而变得众所周知和富有,但不仅仅是故事。如果您有一个成功的企业,并且可以开发一个系统,以确保其他人可以复制您的成功,特许经营可能是发展您的业务的快速通道。 

10.出口

扩展到国际市场也可以有力地推动您的业务盈利。与特许经营一样,这是一种发展业务的方式,需要大量时间和资源,但这可能是非常有益的。 

成长的时候

企业如何发展你的业务。不要让这份工作压倒你。选择一个或两个适合您的业务和环境的想法,并制定您的发展计划。

虽然您可能不会立即体验增长,无论您选择哪种方式扩展您的业务,如果您坚持下去,您都会看到进步,并且会成功地将您的业务转变为您想要的业务。

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