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怎样让电子商务企业获得成功?

不同的电子商务企业面临着不同的挑战。这就是为什么电子商务成功的快速建议不能适用所有企业。但是,成功的电子商务企业往往具有一些共同特征。我已将这些特征提炼成一系列关于如何成功运营电子商务业务的重要提示。

01 区分您的业务

客户为什么要拜访您?你卖独家商品吗?你提供最低价格吗?您的客户服务是否让您与众不同?

这些“搜索”业务问题的答案将引导您开发您的USP。每个企业都需要与众不同。作为一个电子商务企业,你不能希望向所有人出售所有东西。

您可以通过指出淘宝来证明我的错误。它销售一切,从书本到鲜虾!当然,如果你有淘宝网店,那就去吧。但除此之外,请确保您的业务代表消费者心目中的特定事物。

区分业务的一种方法是至少解决客户面临的一个问题 – 尤其是其他人无法解决的问题。

02 让您的技术正确

有了这些强大的电子商务软件和主机,现在没有理由不使用电子商务网站。但是,获得正确的技术不仅仅是拥有一个无错误的网站。它还涉及使用技术来实现业务目标。

例如,曾有几家电子商务企业在其网站上建立博客。今天,许多博客看起来像被忽视的墓地。同样,我曾经碰到过一个以上的电子商务业务是把SEO搜索引擎优化)为解决其所有的问题。

03 不要让客户在圈子里跑来跑去

常识要求企业应该方便购买。令人惊讶的是,一些电子商务网站使购买变得复杂。他们不是简化流程,而是成为第一次访问者:

  1. 填写登记表
  2. 单击电子邮件中的链接
  3. 登录
  4. 即使在将商品添加到购物车之后,也要经过一系列鼠标点击; 一直点击“否”到向他们抛出的向上销售。

即便是最成功的电子商务企业也会发现,20%到30%的客户在付款前放弃购物车。对于不友好的电子商务企业来说,这些数字要差得多,许多客户是拒绝绕圈跑的。

04 保护您的供应链

订单履行发生在线下。但其后果是客户能感受到的。商品不对,损坏,延迟或丢失可能会让客户永远不会光顾您。

供应链管理作为一门学科早于电子商务。因此,可靠的服务提供商可用于采购和履行的几个方面。所有电子商务企业都将其供应链的某些部分外包出去。但外包必须是战略选择,而不是责任的消除。

即使是最令人印象深刻的网站设计和购物车转换策略,如果您的供应链不合格,也将毫无意义。

05 具有成本效益

由于毛利率降至个位数,电子商务业务的销售额增加但利润减少。这是不可持续的。所有电子商务企业都倾向于降价。电子商务已经看到价格战导致了几个参与者的消亡。

一些企业选择高价,而其他企业提供大幅折扣。但是在成本管理方面,不会有不同的观点。只有拥有有效成本控制流程的电子商务企业才能生存。

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